![]() ![]() ![]() ![]() Whether a movie bows significantly ahead or behind estimates, early projections, which first appear on tracking boards three weeks ahead of a film’s debut, tend to dictate opening weekend perceptions. It’s hardly a novel notion, the idea that estimating a film’s box office performance weeks ahead of its opening isn’t always spot-on, but this year has proved more than ever how off-kilter tracking can be. But in the decade since the adventures of Woody and Buzz Lightyear last graced the big screen, the small jump in ticket sales indicates that audiences didn’t necessarily believe there was a compelling need for another “Toy Story.”īox office tracking is an inexact science It’s always the hope that a follow-up will gross more than its predecessors, signaling that appetite has grown over the years. The fourth chapter in the children’s franchise brought in a series-best opening, but it’s just $8 million more than the debut of “Toy Story 3,” which racked up $110 million when it launched in 2010. It’s hard to consider a triple-digit debut a disappointment on any level, but it’s undeniable that “Toy Story 4” did perform below expectations. Nobody is immune to a little franchise fatigue “Everything you do is under a brighter spotlight.” “When you’re at the top of your game, that’s the blessing and the curse,” Dergarabedian said. But Disney’s consistent track record means its films are held to a higher standard. That was evident this weekend as “Toy Story 4” prompted headlines about an underwhelming start, despite crossing the $100 million mark - a benchmark any other studio would be thrilled to report. The Magic Kingdom’s worst enemy is itselfīeing Disney comes with its own gripes. ![]()
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